As part of my study is to create a feasible startup in an area of free choice. Together with a team composed of my classmates, we created a productivity workbook with QR codes that links to specialised video content in the area of self-development. During the creation of our MVP, I was in charge of SEO optimisation, web development and web design creation, visual identity creation, logo motion design. Moreover, I had an opportunity to try our SEA (Bing, Instagram and Google Ads). Altogether, we went through the phases of research, MVP creation, and development of tools needed to make a product alive. Additionally, I created several A/B tests together with email marketing automation and built online and offline campaigns.
Project
- Selfuel Startup
Services
- Web design
- UI / UX
- Website Build
- Email Automation
- Graphic Design
Phases
- Phase 1 – Research & Target Group
- Phase 2 – Product & MVP (Minimal Valuable Proposition)
- Phase 3 – Realisation & Pitch
Other
- SEO
- Analytics
- Social Media
- SEA
Main GOALs
- Raising Awareness
- Creating Consideration
- Gaining Leads
- Building Community
Style & Imagery
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#272727
Aa
Montserrat Ultra Bold
Montserrat Semi Bold
Montserrat Regular
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Merchandise
Social Media
Online & offline Campaign
Our campaign was focused mainly on our Instagram, with the final goal of building an engaged community, both online and offline. I have created two different landing pages that encouraged users and spur their stimuli in various ways. Those landing pages were linked to Google Ads and Bing Ads. People were able to sign up to our newsletter where they got free productivity templates. I have created also email automation with different email campaigns.
